Press Relations
Achieving authority and credibility are two of the greatest assets in building reputation.
We combine experience with classic PR methods and contemporary digital tools to ensure a qualified presence in the media and strengthen our clients' reputations.
Branding
Our method of branding combines content, strategy, and visuals.
Based on in-depth research into the brand's purpose and analysis of the competitive landscape, we generate insights and attributes that guide the creation of an effective visual identity. We also review the brand's purpose to generate new positioning and relevant perceptions.
Internal Communication
We see the internal audience as one of an organization's main reputational assets.
Employees are potentially the greatest ambassadors—or detractors—of a brand. That is why we develop internal communication programs focused on creative and strategic engagement, promoting a culture that strengthens reputation.
Branded Content
We produce relevant and strategic content for various platforms and formats.
Always aligned with the brand identity and client objectives. We create everything from blogs, newsletters, and editorial projects to customized articles for LinkedIn (ghostwriting), in addition to developing storytelling for branded content and scripts for institutional videos and corporate events. All of this with a focus on strengthening authentic narratives and generating real connections with the public.
Crisis Management and Prevention
The best crisis management is prevention.
We work with a comprehensive approach to crisis prevention and management, starting with the definition of a responsible team, prepared to act with agility and precision. We train spokespersons, ensuring they are ready to communicate clearly and confidently in critical moments. We develop strategic positioning aligned with the brand's reputation, continuously monitor the media and social networks to identify warning signs, and finally, build a customized risk matrix that guides preventive actions and effective responses.
Corporate Books
Our publishing label, CBNEWS, specializes in producing corporate books in coffee table book format.
With nationally and internationally award-winning titles, we offer a sophisticated and memorable way to tell institutional stories.
Influence Marketing
We plan and execute campaigns with digital influencers aligned with the client's objectives.
We work with causes, behaviors, or brands, always targeting specific and relevant audiences to generate real impact.
Workshops
Practical training to expand presence and impact in communication.
Topics covered include the strategic use of social media, with a focus on positioning and digital crisis management, as well as media training, which prepares spokespersons to deal with the press through interview techniques and understanding of the media landscape. We also conduct workshops focused on brand building and strategic planning, as well as tailor-made formats, developed according to the specific demands of each client.
Thought Leadership
Executive visibility and thought leadership programs:
- Visibility as a spokesperson in the press;
- Visibility on LinkedIn with articles (ghostwriter);
- Visibility at corporate and market events.
