Unoeste
Unoeste Media Day
Challenge
To reconcile the schedules of leaders from three University campuses in a single training program that would simultaneously cover a recap of training on speaking to the press and raising awareness about risks and opportunities on social media.
Strategy
We invited all “students” to travel to Presidente Prudente campus, where the University offers communication and journalism courses, taking advantage of campus TV and photography labs.
We also invited communication professionals, as well as students and a journalism professor, to be part of the integrated training team led by Truly.
With this team, we developed practical modules for studio interviews with feedback, as well as theoretical modules, one on how to interact with the traditional press and another on how to position oneself on social media.
Results
Positive Feedback:
From theory to practice:
